Digital cookbooks have been a hard sell for big publishing houses, despite the promise of Amazon’s Kindle and other e-readers. This uproarious demand wouldn’t surprise any Patreon supporter, newsletter subscriber, or any other loyal subscriber in the new creator economy - but it might surprise a professional publisher.
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She begrudgingly put the books back up, at least until all the recipes were duplicated on the site. A recipe - baked spaghetti - had just gone viral, bringing in a wave of new readers who wanted the books before they disappeared, despite Hammonds’s warning they were paying for something that would soon be available for free.
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There was just one problem: A few weeks after she announced her decision to remove her cookbooks, there was a minor revolt in her email and social media inboxes. Money is hard to come by, and I’m very particular with people spending it in any way to support me.” Since followers might worry they were losing access to recipes that appeared only in the books and not on her blog, she announced plans to transfer everything to the public website. “I like for things to not be behind a paywall. I was never in this for money,” Hammonds says. For Hammonds, the books were a way to get paid for time-consuming labor and expensive production on a project that wasn’t even her primary job.īut once Hammonds was receiving enough ad revenue from the site to be adequately compensated, she took the books down.
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The blogger behind the Instagram account Deep Fried Honey and the recipe site of the same name had produced five e-books since 2018, which her readers could purchase online, paying through Paypal or Venmo, and receive their book via PDF download. In June, Maria Hammonds took her digital cookbooks off her website.